Taste Galaxy: Where Innovation Meets Flavor
What happens when the colors of Samsung's latest smartphones inspire the flavor of a popsicle? Samsung and House of POPs brought this idea to life with the Taste Galaxy Pop-Up Experience at Samsung Mirdif City Centre and Samsung Galleria Al Maryah Mall.
The campaign introduced visitors to Samsung's newest foldable smartphones — Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8 — through a fun and interactive experience that combined technology, color and flavor.
From Galaxy colors to popsicle flavors
The creative concept behind the experience was simple.
The phone inspires the color. The color inspires the popsicle flavor.
The distinctive colors of the new Galaxy Z Series were transformed into colorful ice pops, creating a playful connection between Samsung's latest devices and a refreshing summer treat. It allowed visitors to experience the personality of the new Galaxy Z Series in a completely different way.
Meet the new Galaxy Z Series
Visitors had the opportunity to explore Samsung's latest foldable smartphones up close and discover the features and designs behind the new generation of Galaxy devices. The Galaxy Z Fold8 Ultra and Galaxy Z Fold8 offered an expansive foldable experience, while the Galaxy Z Flip8 combined a compact form with a distinctive foldable design.
The pop-up gave visitors the chance to interact with the devices and discover which Galaxy experience suited their style.
A collaboration with House of POPs
The experience was brought to life in collaboration with House of POPs, a Dubai-born brand that creates memorable moments for launches and events across the UAE. Its focus on creativity and flavor added a refreshing dimension to the Galaxy experience.
Join the Taste Galaxy experience
Visitors could take part in the campaign in five steps.
- 01 Visit the Galaxy Pop-Up Experience at the participating Samsung store.
- 02 Follow @SamsungGulf on Instagram.
- 03 Share the experience using #TasteGalaxy #SamsungGalaxy and tag @harman.house, or comment the hashtags on the designated Samsung post.
- 04 Scan the QR code and register for the raffle draw for a chance to win a Galaxy Z Flip8.
- 05 Receive one complimentary Galaxy POP.
Selected stores only. Terms and conditions apply.
An experience to remember
Taste Galaxy brought together two very different worlds — Samsung's latest foldable technology and House of POPs' creative approach to flavor — to create an experience that was visual, interactive and refreshing. From discovering the latest Galaxy Z Series to enjoying a popsicle inspired by its colors, the campaign offered visitors a new way to experience Samsung.
Experience the Galaxy. Explore the Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8 at Harman House and Samsung brand stores across the UAE.