A new dimension of reality unfolds
Enter a new world of resolution that brings a new dimension of reality to your living room in large screens. Feel the power of every frame with 33 million pixels at ultimate clarity with a resolution four times the resolution of 4K.
Powerful intelligence that perfects reality
Samsung’s powerfully intelligent processor creates the best viewing experience ever with brilliant 8K AI upscaling and Adaptive picture. It ensures you always feel the full power of 8K.
Surroundings change, picture stays perfect
Actively adapt to the viewing environment by automatically adjusting the brightness. Experience perfect picture, no matter what time of day or content you’re watching.
Uncover new levels of detail and depth
Multiple concentrated backlight zones precisely adjust for pure brights and inky blacks. Experience illuminating details with impressive contrast.