With updated intelligence, Bixby in your Samsung AI TV is the perfect center of your AI home. It can process multiple commands at once, and it’s better at grasping the wider context. Enjoy smoother conversations, easier searches, more intuitive reactions and seamless device control.

Listen to sound just as the creators intended, with clear voices and vivid, balanced tones. Your TV’s AI processor recognizes different sounds — like dialogue and background music — and optimizes them for their type and your room’s acoustics, before ultimately refining them with audio remastering technology.

As a trusted symbol of color fidelity by industry experts, ‘PANTONE Validated’ certifies the accurate expression of 2,140 PANTONE colors and 110 newly-added skin tone shades. So you can be sure that you’re getting a rich, true-to-life viewing experience.