Samsung 55″ The Serif QLED 4K HDR Smart TV 2020


Out of stock

● NFC on TV
● Color Volume 100%
● 360 All-Round Design
● Quantum Processor 4K
● Detachable Floor stand
● Unconditionally Beautiful
● Resolution: 3,840 x 2,160
● Your home, unlimited possibility
● Unlike conventional TVs, it doesn’t belong next to the wall

AED 4,049 AED 4,299

Out of stock

360 All-Round Design

Enjoy the view of your TV from all angles—and we don’t just mean the display. The Serif looks beautiful from front to back, side to side, and can decorate just about anywhere you put it. Let The Serif elegantly symphonize with your space.

Detachable Floor Stand

Place The Serif literally anywhere in the room. It comes with an elegant metal stand that perfectly pairs with its stylish frame. It looks good in smaller spaces too, and the option to remove the legs makes it all the more versatile. Move it around as you please.


When you need some music, just connect and enjoy your view.

Color Volume 100% & HDR 10+

Samsung’s Quantum Dot technology uses nano-sized quantum dots to produce 100% color volume, so even if the scene is too bright or dark, you’ll only see realistic visuals. And HDR10+ analyzes each scene frame by frame to adjust the brightness to each specific moment.

‘I’ Shaped Design

The capital ‘I’ presents a bold look that’s certain to catch the eyes of any beholder. The iconic “I’ shaped design, packaged in a slim frame turns The Serif into a statement piece in a way that no other TV can. Get the ‘I’ to claim the scene.


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