Make your own TV
A masterpiece in its own right, The Frame is a stunningly slim TV that you’ll want to watch even when it’s off. More than just a TV – it’s a glare-free canvas that can be endlessly transformed to showcase the things you love in your home, inspiring you to reinvent your everyday space. Each and every day.
Experience glare-free picture viewing Matte Display
Watching a midnight drama or a dramatic artwork? Luckily, The Frame’s ground-breaking, glare-free QLED TV display absorbs reflections – so even in bright light, you’ll be watching the drama, not yoursel
TV when it’s on, Art when it’s off Art Mode
Beautiful art to reinvent your home, each and every day. Instead of fading to black when the TV is off, The Frame turns into a glare-free canvas to showcase a gallery of iconic art and stunning photography – including your own.
Bringing world-class galleries to you Art Store
Access over 1,600 beautiful works of art from world-renowned institutions on the Art Store* – spanning iconic classics to contemporary stunners – to find the perfect piece that matches your every occasion. And with fine-tuned recommendations, it’s easy to find what you love, collect your favourite pieces, and curate your very own art exhibition.
A striking sight – on, or off Modern Frame Design
A masterpiece in its own right, The Frame is a stunningly slim TV that you’ll want to watch even when it’s off. This elegantly minimal TV with tidy cables even hangs just like a picture frame, flush to the wall, so it’ll blend beautifully with your home.
Style The Frame, your way Customisable Bezels
Make your own Frame. Choose from over 40 interchangeable bezel styles at theframebezel.com to create the perfect match for your taste, space or simply the artwork on display*. As they’re magnetic, it’s easy to swap them whenever you fancy a change – all it takes is a snap to switch things up. So go ahead, the choice is yours.
Watch in a billion shades of colour 100% Colour Volume powered by Quantum Dot
Watching the latest blockbuster or your favourite artwork – 100% Colour Volume means you’ll see colour the way it was meant to be seen*. That’s because Quantum Dot display technology is able to transform light into breath-taking colour that’ll look just as impressive ten years down the line – in fact, we guarantee it**. With over a billion true-to-life colours calibrated with the Samsung SmartThings app, everything you watch is brought to life like never before.
The intelligence behind the glorious picture and sound Quantum Processor 4K
Transform your entertainment with AI-powered 4K. From the nightly news to that classic movie, this intelligent processor automatically adjusts the brightness and upscales the resolution of everything you watch to stunning 4K Ultra HD detail – even if it’s not been filmed that way. Plus, smart audio perfectly adapts to what’s on screen and overcomes the background noise in your room.
The ultimate 3D surround sound experience Super Surround Sound powered by Dolby Atmos®*
Take your 4K entertainment experience to a whole new level of immersion. The Frame TV is packed with dedicated up-firing speakers and, for the first time, supports Dolby Atmos technology – bringing you truly cinematic surround sound. Paired with Object Tracking Sound, no matter what you watch, you’ll get thrilling 3D audio that moves with the action on-screen.
Minimal fuss, maximum view Slim Fit TV Wall-Mount & One Near-Invisible Cable
Keep your style and view on point. Hang it just like a picture frame using the Slim Fit TV Wall-Mount, then let The Frame blend beautifully with your home — just like real art. With a 5m One-Near Invisible Cable for all your connections, you won’t have to worry about cable management. You can even plug all your multimedia devices into the One Connect Box and keep all your cables tidily hidden away.
The ideal way to appreciate art, in any light – while you’re there Adaptive Sensors
When Art Mode is on, The Frame TV adapts so you can enjoy your art in any light – but only when you need it. So when you’re in the room, the built-in motion sensor detects your presence and automatically turns the TV screen on*. When you leave, it turns off, and into standby mode to save energy. Plus, a brightness sensor detects the ambient light and automatically adjusts the screen’s brightness and colour tone to perfectly match the look of a traditional art piece.
Easy on the eyes EyeComfort Mode
Brilliant viewing, no matter the time of day. Sit back, as The Frame automatically readjusts TV brightness settings depending on the time of day, so it’s always easy on the eyes.
Frame your most-loved moments My Collection
Elevate your photos to new artistic heights. It’s easy to upload and exhibit your own photography or a new family portrait on your TV – simply send your photos to The Frame TV via your smartphone* or a USB flash drive.
Your art, your way Matte Canvas
Choose from different matting options to style up your art, making your piece look even more realistic. With Art Mode, you get 5 different types of layout styles and a palette of 16 different colours to find the perfect fit with your home.
Take your view to new heights Height Adjustable Stand
The Frame is flexible enough to work with your home set-up too. Thanks to the adjustable TV stand design, simply set your TV at the height of your liking to make room for your soundbar.
Make it stand up and stand out Studio Stand
Free up some space with the free-standing and cable-concealing Studio TV Stand*. And watch as it elevates your TV into a piece of art in its own right.
A turn for your viewing Auto-Rotating Wall-Mount & Stand
Horizontal, or vertical? Explore new viewing possibilities with our brand new Auto-Rotating TV accessories. Whether you choose the Wall-Mount* or Stand**, get ready to experience your content from a whole new angle.
Home entertainment, the smart way Smart TV powered by Tizen
With the best-selling Samsung Smart TV* at your fingertips, it’s never been easier to enjoy TV. Dive into a huge collection of 4K films, TV shows, and all your catch-up TV apps – including Netflix, Disney+, Apple TV, NOW TV and BT Sport apps** – all in one place at the touch of a button. Discover our easy-to-use, customisable Smart Hub platform, and spend less time searching and more time watching what you love, with tailored recommendations.
Turn your small screen into a big screen Mobile Mirroring
Go from watching your favourite show on your mobile device to watching on The Frame with a bigger screen with easy screen mirorring.* You can mirror content from your smartphone or tablet to the TV via SmartThings, or pair with your Apple devices to project via AirPlay2.
A second screen on the big screen Multi View
Multi-tasking has never been so easy on a split TV screen. Finally, you can watch what’s on TV and on your phone at the same time —without having to look away*. Handy if you want to catch that live workout, without missing a second of your favourite drama.
Experience the richer sounds of synergy between TV and soundbar Samsung Q-Symphony
Ramp up the surround sound with the combined power of your Samsung TV and soundbar. Like a symphony orchestra, this simple system works in perfect harmony by synchronising TV speakers and soundbar together to play sound simultaneously from both devices. All without any complicated set-up.